For us, research never ends. The fabric and apparel industry moves at a rapid rate and innovation seems to drive technology further each year. Shifting consumer demands and advances in technology make apparel manufacturing a fascinating industry to be a part of. We do our best to follow trends and innovations by going to fabric trade shows and stay in close contact with the people who are forging the future of fabric and apparel. The margin between success and failure is razor thin, and by staying in front of trends, we have the ability to offer new products to the consumer before they go mainstream
I have been afforded the ability to see the hunting industry from multiple aspects; a consumer, a retailer and now a manufacturer. As a retailer, I was a dealer for many of the best apparel brands in the hunting industry. My background has allowed me to review and critique design features from top apparel manufacturers and has also assisted in creating a clear direction of where I wanted my brand to go)
+Trial + Error
We’ve made mistakes, a lot of them, but the cost of making them was necessary. Building a brand is a monumental task and until you get in the thick of it, you have little understanding of the man-hours it takes to prevail. Expensive mistakes made us smarter and enhanced the drive to succeed. While perfection may not be obtainable, we are continually making alterations and adjustments to improve our brand.
+We know our fabrics
At THLETE, we hunt…a lot. By mid-November, the office looks like a congregation of gypsy travelers, scruffy beards and baggy eyes are the norm. Not only do we wear our own gear, but we are always interested in what is new in the outdoor apparel industry. By attending IFAI fabric expos, we get a sneak peek at what is new and trending in fabrics and apparel manufacturing.
We have partnered with companies that are specifically tailored to our niche. Outdoor apparel is tricky and takes a significant amount of engineering to design and manufacture. By partnering with brand-specific design agencies, we can quickly bounce ideas off of each other to enhance the design and quality of our brand. Basically, when we have an idea, they modify and make it better