For us, research never ends. The fabric and apparel industry moves at a rapid rate and innovation seems to drive technology further each year. Shifting consumer demands and advances in technology make apparel manufacturing a fascinating industry to be a part of. We do our best to follow trends and innovations by going to fabric trade shows and stay in close contact with the people who are forging the future of fabric and apparel. The margin between success and failure is razor thin, and by staying in front of trends, we have the ability to offer new products to the consumer before they go mainstream.

+We know our fabrics

At THLETE, we spend every moment we can spare in the outdoors. By mid-November, the office looks like a ghost town before 10AM and after 2PM. Not only do we wear our own gear, but we are always interested in what is new in the outdoor apparel industry. By attending Industrial Fabrics Association International (IFAI) fabric expos, we get a sneak peek at what is new and trending in fabrics and apparel manufacturing.

+Product Development

We have partnered with companies that are specifically tailored to our niche. Outdoor apparel is tricky and takes a significant amount of engineering to design and manufacture. By partnering with brand-specific design agencies, we can quickly bounce ideas off of each other to enhance the design and quality of our brand. Basically, when we have an idea, they modify and make it better.


+DEADFALL: Start Blending In

Most camouflage patterns are designed to appeal directly to the hunter’s eye, as opposed to effectively concealing the hunter in an outdoor setting. Ungulates, or hoofed animals, do not operate on the same set of visual keys that predators do. Most ungulates focus on shape, as opposed to color to differentiate between potential predator and a non-threatening being. This attribute makes breaking the human outline an essential aspect of effective camo design.

THLETE’s focus on creating the DEADFALL pattern was eliminating the human outline to reduce the perceived threat, as opposed to mimicking terrain realism. The most critical characteristic in designing Deadfall was creating contrast and depth to fracture the human outline at both long and close range. We created our pattern by utilizing versatile earth-tones and combining them in a format that creates deep contrast.